. Apollo Communication | Proofreading and Spring Cleaning


020 8354 2281
07770 807246

info@apollocommunication.co.uk
PO Box 54102
​London W5 4YR

04/04/14

It has been said that proofreading is akin to spring cleaning. You spring clean your house because your friends are coming and the place is now spick and span, until your friends arrive and notice corners and crevices that you have missed.

It's practically impossible to spot mistakes in a document that you have been working on for many hours. To be honest, spotting mistakes in your own writing is not easy; misspelt words, confused meanings in the text and inconsistencies are just some of the errors that can be rectified by a fresh pair of eyes. Spell-checkers are not really the answer and some of the flimsiest errors can be missed, even when a document is read aloud or checked in hard copy.

Publication errors can change the meaning of what is implied in a sentence and they can be embarrassing for the author and the reader alike.

Here are some errors that have appeared in journals and websites:
  • company headquartered are in the USA (UK website)
  • they waved their claim for a better deal (Finance journal)
  • the lady was sipping her coffee when she tasted something funny. She experiences other affects, too (US website)
  • Mrs Mason is a heroin, who deserves our gratitude (The Spectator)

It is errors like these that professional editing and proofreading can address at reasonable cost and at fast turnaround times.